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News & Events Details
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Monday, November 23, 2009 |
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DAWN All About Lifestyles, 2009 |
DAWN All About Lifestyles has almost completed a decade of successful exhibitions addressing different facets of urban lifestyle. This year, DAWN has selected Healthy Lifestyle as the theme of the event which was held on 20th, 21st and 22nd of November, 2009 at the Expo Centre Karachi.
Efroze Chemical Industries (Pvt.) Ltd. has taken up this golden opportunity to educate the masses especially women and young girls about their healthcare, in particular the issues related to menstrual cycle. The whole team from Marketing, New Product Development and Regulatory Department set up a lively stall exclusively for females where a large number of women and young girls were counseled by gynecologists on how to deal with their monthly ordeal and cope up with symptoms associated with it in order to maintain a healthy and happy life style.
The stall was based on the Blue colour campaign highlighting Efroze’s newly launched product EFRODOL™ Menstrual Tablets, an FDA approved formulation introduced for the first time in Pakistan that is designed specially for the management of menstrual pain and related symptoms. EFRODOL ™ Menstrual Tablets are already being marketed by Efroze and are easily available throughout the country.
Apart from educating the visitors on the topic, there were arrangements for their entertainment in the form of game activities and attractive gifts for the winners. A lucky draw was held on each day of the exhibition for the girls wearing blue clothes and the winners were rewarded a special prize in the presence of GM Marketing & Sales, Mr. Khaliq-ur-Rehman and Country Sales Manager, Mr. Amjad Hussain.
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